About Assetz

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Assetz® - Our History

Download our brochure to find out more.

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How we started

Over 10 years ago, we founded Assetz in order to offer all the services that a private property investor would require. More than a decade later, we have a proven track record as a one-stop-shop for clients looking to invest in property, whether they be first-time investors or experienced landlords, and we are the UK's number 1 private property investor business.

We offer you over 10 years experience in helping investors build and develop their investment portfolio, with advice and sourcing of properties both in the UK and internationally. Our activity has earned us a number of awards, including :

  • International Property Awards, Best Real Estate Agency France, 2005
  • International Property Awards, Best Real Estate Agency France, 2006
  • International Property Awards, Best Real Estate Agency France, 2007
  • OPP Industry Awards, Best Innovation, 2009
  • OPP Industry Awards, Best Estate Agency ( Commended ), 2009
  • Propery Week Awards, North West, Shortlisted for Investment Agency Team of the Year, 2010
  • International Property Awards, Best Real Estate Agency France, 2010
  • International Property Awards, Best Real Estate Agency France, 2011
  • RESI Awards 2012, Shortlisted for UK Sales Agency of the Year, 2012
  • OPP Awards 2014, Shortlisted for UK Sales Agency of the Year, 2014
  • RESI Awards 2014, Finalist for Residential Agency of the Year, 2014
  • Negotiator Awards 2014, Finalist for Online Agency of the Year, 2014

Hand-in-hand with the awards, our experience has led us to become a respected voice in the property world, with Stuart Law, our CEO, a much-sought-after source for journalists. Assetz now has a high profile in the market for serious property investors as evidenced on the Financial Times website, for example, or the Google News Archive showing over 2,000 articles recently referring to us.

Here’s what some people have had to say about Assetz, both our clients and our colleagues in the property investment world :

"I have known Stuart for 8 years and his company Assetz plc has been a prominent and longstanding exhibitor at The Property Investor Show during that time.

Due to his vast knowledge of all things property he has consistently been one of our most sought after and respected speakers often presenting to packed houses. Stuart has a high media profile and his views are always listened to by the many attending property journalists at our events." November 23, 2011

Nick Clark, Managing Director, Property Investor Media Ltd

"Stuart has suceeded in creating not only one of the most successful businesses in our industry but has also created what is arguably the strongest brand in the sector - Assetz.

He is quick to spot new trends and is always very insightful. In a sea that is often infested with sharks, he's one of the good guys." December 6, 2011

Ashley Rigg, Founder, Global edge

"Stuart's wealth of experience in the global property market and his analytical approach has made a valuable contribution to the thinking of the AIPP board. His knowledge, understanding and ability to 'get on and do' are among the best in the business and he has his clients' best interests at heart." December 6, 2011

Sue Ash, Chair, Association of International Property Professionals

"I am working with Stuart on some hotel projects and have always been particularly impressed by his vision, foresight and knowledge of the real estate world. He is motivated by excellence and results and clearly has a track record which has warranted his most excellent reputation in the field." November 22, 2011

Paul Pisani, Senior Vice President Hotel Development, CHI Hotels & Resorts

"I have always found Stuart to be one of the most thoughtful and well informed experts in his field. His grasp of a situation is always spot on and his clarity of vision is second to none.
I have absolutely no problem in recommending Stuart as a financial and property advisor/investor/expert. His views and experience will always add value to a project or a team." November 22, 2011

Richard Payne, Director, Kaupthing Singer & Friedlander

"Stuart specifically and Assetz generally are well known and respected in the UK Property Industry. As a prolific provider of analysis Stuart's data informs the decision making of many UK property investors." November 22, 2011

Brad Lincoln, CEO, Best Group

"If there is anyone in the UK and International property arena more quoted in the press than Stuart I would be surprised. There is a reason for that. Stuart creates markets rather than just follows them and he is therefore rightly seen by clients, the trade and the press as one of the sector's leading innovators. Being respected as an innovator like Stuart means that he has to be completely in tune with what the client wants today but also in a Steve Jobs meets property type way he also has to be aware of what they will want tomorrow. Whenever OPP has needed high quality, in tune, comment and has gone to Stuart he has more than matched our Editors' expectations." November 22, 2011

Xavier Wiggins, Owner, OPP Magazine

"The term property professional is generally used to describe anyone involved in the world of property

In my opinion Stuart Law is the Ultimate Property Professional, his enthusiasm and knowledge of the property market is second to none, the amount of research that he undertakes is far in excess of what you would expect and I would thoroughly recommend that anyone looking for advice in relation to the property market should certainly be looking to talk to Stuart." January 5, 2012

Frank O'Donnell

"Stuart is one of the most astute property professionals within the industry. He has is able to sniff out an opportunity that many others would not have the foresight (or the intestinal fortitude) to seek out. In the meetings I've had with him, you can literally see his brain ticking over with ideas about how to best enhance his product and bring to market- he is on a non stop quest for perfection. This has enabled him to thrive where many others have fallen. We are delighted to be working with Stuart and look forward to a long and fruitful relationship with him and Assetz." November 24, 2011

Matt Holmes, Business Development Manager- Europe, Wyndham Exchange and Rentals- a division of Wyndham Worldwide

"Stuart leaves us all behind with his grasp, in particular, of what is happening in the economy and what this might mean to him and others around him.
A tenacious leader; quick-witted and determined both in grasping opportunities and in dealing with adversity; if Stuart is on your team, then you are in good hands." November 23, 2011

Mike Armitage - Business Coach, Member, Vistage International

"I have known Stuart for over 7 years during this time he has proved to be an extremely successful and insightful business man. Stuart's advice on matters relating to property and investment have been both accurate and profitable. His detailed understanding of the UK property market during these turbulant economic times is quite exceptional." December 29, 2011

Chris Hook, M D, Blue Fish Consultancy Ltd

"Stuart and his colleagues have helped me build my property portfolio to include student accommodation which has proved a great success. I was always kept well informed during the purchase and found them completely trustworthy." November 28, 2011

Jonathan Grant

"A truly innovative and dedicated real estate professional whose company has acted as agent for buy to let holiday homes for me. Always inspirational and a pleasure to spend time with." November 25, 2011

Leslie McCann

"We find the Assetz team (including UK and international sales, after sales, accounting and mortgage broking) to be the most reliable consistently, offering quality deals, fast efficient service and advice."
- N Smith, Assetz client
"We had bought other properties before but this was our first with Assetz - we were amazed at how simple the process was made by comparison. The confidence and care shown were much appreciated."
- Mr & Mrs Coulthard, Assetz clients
"I only needed to deal with [Assetz] as you could provide me with the whole end-to-end service: from finding the property, to arranging the mortgage, to finding the letting agents...All contacts I dealt with were extremely helpful and professional. Would definitely use you again."
- L Sheeny, Assetz client

For more information about Stuart Law, please check his blog, his Linkedin profile, or our profile of him.

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Risk Warning and Disclaimer:

The price of property can go down as well as up. Historic performance should not be taken as a guarantee of future performance. Geared property investment with mortgages can increase risk of losing money as well as increasing the possible gains. Mortgage products referred to in the website can be withdrawn by the lender or have rates or other terms changed without notice and reference to any products does not imply they are certain to be available in the future. Mortgages referred to may also have certain applicant restrictions and are for indicative purposes only although reasonable endeavours have been used to ensure that they are available at the time of publication and are applicable to a significant number of our purchasers. This site is for information purposes only and nothing on this site should be taken as definitive investment advice for your particular situation without you seeking additional guidance directly from ourselves or from other finance and property professionals. Property particulars on this site do not form part of an offer or contract. The developer and Assetz Property Ltd, whilst endeavouring to ensure complete accuracy in these property particulars, cannot accept liability for any errors. Valuations of property or indicated rents achievable are either estimated or derived from valuations and/or comparables and can change and should not be relied upon without your own additional valuation and research, but we have carried out reasonable endeavours to achieve accurate indications for these figures. All descriptions, dimensions, areas, reference to condition and, if necessary, permissions for use and occupation and their details, are given in good faith as provided by the developer and are believed to be correct. However, these are subject to change, especially, but not wholly, relating to any property that is off-plan or not yet complete. Any intending purchaser should not rely on them as statements or representations of fact but must satisfy themselves by inspection or otherwise as to their accuracy. The onus is on each individual investor to undertake their own due diligence, enquiries and inspections. Where shown, net yields are calculated as rental income less expected service charges less expected ground rent as a percentage of the property price. No void periods, optional letting agent costs, repairs or other costs are deducted. Our standard Terms and Conditions of Sale will apply. E. & O. E.